Email subscribers can come from a variety of marketing channels. Let's talk about a few cost effective ways you can promote your email newsletter using social media.
Offering something of value in return for someone's email address is a must when you're looking to grow your list. But don't forget to promote your freebies and hooks in other places than your website.
Share a post on social media featuring your special offer with a link to your email sign-up form.
Twitter's bio, if used effectively, can be a great way to grow your email list.
Place a link to your email signup form directly in your bio. For OpenMerit, we promote our free guide and email series. Space is limited so be creative!
Pinning a post to the top of your profile can give your post a better chance to be seen.
Here's an example of how we use Facebook to promote our free guide 101 Content Ideas For Your Next Email Campaign…
Include a photo or two or two to grab your visitor's attention and give them a sneak peek of your content.
Give your social audience a chance to see a sample of what they would be receiving when they sign up by sharing a complete newsletter. Nothing convinces someone that you are providing valuable content like sharing one (or all) of your newsletters without requiring someone to sign up first.
Many email service providers offer an archive view of any newsletter you've sent out.
Here's what MailChimp's email archive looks like:
Viewers can subscribe and view all your past email campaigns using the handy archive bar at the top. They can also share it with their followers for even more reach.
Not all email providers are created equal. Check to see if yours offers an archive view to make social sharing a cinch.
Advertising on Twitter is a good next step. Using Twitter's lead generation cards you can setup a more automated email subscription funnel using a single tweet. And the best part is it doesn't cost you a thing, other than your time to set it up.
This article explains the step-by-step process to setup a lead generation card. If you're using MailChimp, you may want to check out this handy article as well to connect your list with your lead generation card. Doing this will allow subscribers to be automatically added to your list. You can also choose to receive your leads manually and download them in a spreadsheet to import into the email service provider of your choosing.
Here's an example of ours…
Make use of some of the opportunities available to you at no cost on social media to grow your email list. This includes using pinned tweets and lead generation cards on Twitter and promoting your freebie or hook in your Facebook posts.
Paid social media advertising is a good next step to promote your email newsletters and continue to build your lists. I'll be writing more on this topic in future blog posts so sign up for our monthly newsletter to make sure you don't miss them!
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